About the book
Annotation
"Read people" is a guide for experienced designers aiming to turn design into a strategic business tool. The book is created by a seasoned professional with over 12 years of experience working with giants like Meta, L'Oréal, and Four Seasons
You will learn:
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apply design thinking to create products that meet business goals and the emotional needs of the audience
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build living design systems, minimizing the risks of legacy code
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manage presales, workshops, and teams, turning ideas into scalable projects
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use global certifications and scientific analytics to grow expertise and profitability
Based on real cases and years of experience, the book becomes a bridge from executor to strategist, whose decisions shape the future of products
Audio fragment
I recorded a short excerpt that immediately lets you feel why this book is a must-read
Synopsis
"Read people" — a deep dive into UX/UI for seniors who are ready to go beyond routine tasks and influence strategy. The author shares experience working with international brands, as well as a personal growth story from freelancer to top specialist. The book reveals key stages of professional evolution: from analyzing client pains to implementing solutions that change the rules of the game
Main focus is on practical aspects: how to turn a design system into a living organism, manage multidisciplinary teams, and avoid scaling mistakes. The author emphasizes the importance of balancing innovation and stability, using examples from their own practice
Separate chapters are devoted to presales and workshops. the reader will learn how to prepare a convincing presentation, analyze client expectations, and turn the chaos of discussions into a clear action plan. the book also touches on certifications and profitability, explaining how to choose courses, exhibitions, and metrics to stay in demand in the market
Concludes with inspiring cases and a strategic plan for further growth. the book is not just a guide, but a manifesto for those ready to stop “drawing buttons” and start creating systems that change business
Super simple structure
I designed it to be easy to remember, even if you’re listening on the go. Each chapter shares personal experience, real examples, and practical tips you can apply right away
Series
About the author
My journey
Creating digital products that help businesses grow and make technology enjoyable for users